When I first started telling people about The PEACE Plan, I got a lot of funny looks when I mentioned my commitment to using amateurs. People thought it was the craziest idea they’d ever heard. How do you solve these five crushing worldwide problems with amateurs? I love the word amateur. It comes from the Latin word amore, which means love. Amateur literally means “out of love.” That’s what amateurs are. People who do what they do out of love.